India Online Comparative Study

When I go for the client meetings most of the times the clients asks me certain questions which are very difficult but important for his decision making on choosing the online media.

The question is generally about how many people are online in India as compared to other markets like Europe and North America and also how much is the spend in the digital medium. I therefore have tried to come up with a comparative chart which I am sure should help you and also your clients to refer to.

The first table talks about the Internet Penetration figures currently and if we keep on growing on the numbers the way we have been growing in the last seven years then what would be the figures in 2012. (The figures in the table are taken from http://www.internetworldstats.com)

The second table talks about the ad spends happening in various mediums and where the market in India will go in terms of Ad Spends by 2012. This is keeping in mind again according to the increased penetration in increased spend in the Digital Medium. (The figures of 2008 spend have been taken from Group M media report)

Hope this will help you in answering the client questions.